(Summer) Holiday Marketing Preparation

Hey, there my e-commerce friends – guess what? The holidays are coming. Yes, I know we are still in the middle of summer. But before you know it, the shopping season will be upon us.

And it’s never too early to start holiday marketing preparations. In this video, I’m going to share some items that you must have set up on your website to do effective holiday marketing. Why not knock them out this summer?

To kick off your summer holiday marketing preparation, check your website tracking codes. With all of the changes this year thanks to the lovely iOS14 gift we were given earlier this spring, it’s more important this year than ever before to set up and test your codes to make sure they are working.

Your Google Code, Facebook Pixel, and Pinterest tracking elements need to be tested. If you’re using a platform like Shopify, they make it pretty easy to plug and play most codes.

The second marketing element to check right now is your website load speed. There are several page speed tests you can use, like Google PageSpeed Insights, Pingdom, and GTmetrix. Pay particular attention to mobile load speed; get it fixed if there’s room for improvement.

Your email marketing lists and subscribe buttons are the third element to check while doing holiday marketing campaign prep.  Make sure your lists are up-to-date and haven’t gone stale. For your subscribe buttons, you just want to make sure they are working – including any triggers and automations that those buttons may activate.

Those three elements are key to a successful holiday campaign – and the great news is, you don’t have to wait to do the above work. So let’s knock that out now, instead of waiting until October. Sound good? Then you’ll have that step one D=O-N-E, and be one step closer to being ready for the holidays before you take your last summer road trip!

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