Most popular social media trends 2020?

Social Media Today released their study of what the most popular trends were on Facebook and Instagram for 2020.

This study has a lot of information about social media trends 2020, and it’s really interesting.

There are a few things that might be important to your business as we head into 2021.

Are you surprised by the most popular social media trends 2020?

In the United States, there were three topics that were really quite important that were searched a lot.

  1. Racial inequality

  2. Local government

  3. Advocacy


In addition, another interesting trend was the topic of self-compassion. That subject was an especially popular search topic for women ages 18 through 54.

What do these social media trends 2020 tell you about your business and your marketing for 2021?

First and foremost, if you have a social mission -talk about it. Especially if your social mission is related to racial equality or justice- talk about it (authentically).  If you don’t have a social mission, you need to get one. Being a socially conscious brand is becoming more and more important.  You have to be prepared for it.

Are you a company that sells products or services that are in that self-compassion realm?  For instance, skincare, yoga, pilates, or meditation. Basically, any business that helps you become a better “you”. Self-compassion is a trend and I would anticipate it’s something that people will continue to think about at least into the early part of 2021.


Think about these social media trends 2020 as you are creating your marketing plans for this year. I hope this was helpful. If you’d like to talk about any of this just reach out. I’m happy to have that conversation.