Social Media Assumptions that Changed Everything
Have you ever been to a panel discussion or workshop about social media marketing? If you’re a small business owner, it’s very likely you have been in the audience, listening to a social media expert.
Two incorrectly-made assumptions, formed by experts and the audience, have steered most conversations about social media marketing.
We get a lot of questions about what social media can do for your business, and those questions often revolve around lead generation and sales.
We’ve always wondered why, even the newest business owners, start the conversation there. After 10 years in this business, we’ve realized it’s because of the two assumptions!
Social Media Assumption #1
Almost every social media expert that has presented to small business owners makes one assumption.
They assume the business owners in the audience run a proven, viable business.
The expert speaker assumes that the business owners run businesses that already generate repeat sales.
The speakers and experts often think that their audience is there to learn how to go to the next level – not how to make those first few sales, or fix a cashflow issue.
Social Media Assumption #2
The business owners sitting in the audience assume the social media expert speaker isn’t making the above assumption.
The audience members think that the strategies and tactics the speaker discusses can apply to almost any business.
It’s our theory that these two assumptions have led small business owners to expect miracles from social media marketing, even if the business hasn’t sold one product or one service plan.
Why We’re Writing This
SOMEONE has to address these assumptions.
We talk to a lot of startups and new business owners who haven’t made a single sale.
They believe social media marketing can fill their sales funnel because a speaker, an expert’s webinar, or a workshop they attended told them it would.
Social media can help most small businesses – but the definition of “help” changes, depending on many factors.
We’ll be addressing these types of questions, assumptions, and ideas in future videos and blogs. Here’s a little background on WHY this blog series was created.
If you have questions about how social media marketing can realistically help your business, reach out – we’re happy to talk with you!