4 Ways Small Businesses Need to Use Social Media
Lots of local business owners ask why a plumber, contractor, or electrician would spend time on social media. That’s easy.
It’s because so many home-service providers don’t think there’s any reason for them to be on social media! If your business serves the needs of homeowners in a specific community, there’s a ton of opportunity for you online. Here are 4 ways small businesses need to use social media to fill your feed and tap into all that potential business growth.
Since this is social media, it’s important to socialize! Reach out, build a community, and show other creators that you like their content.
Your social media connections give context to your business, showing the public “who your friends are.” That’s why it’s a bad idea to buy connections from spammy accounts – it results in guilt by association.
Just by merit of being present and accounted for on social media, you’ll be seen as more accessible to your customers than your competitors who are not. At the very least, your social profiles should provide simple and reliable ways for customers, clients, and everyone else to contact our company. Social give you the opportunity to broadcast what you want to communicate, but it’s vital for every company to monitor incoming messages. Each missed social media communication can feel like an unanswered phone call to someone who wants to connect with you.
Curation with Social Media Marketing
Think of yourself like a DJ. Your job is to fill the room with tracks your audience is going to love. Instead of picking songs, you’re spinning posts and articles that your current and potential customers will find informative, helpful, or entertaining. The content you share shines a light on your expertise whether you create it or not. Since only about 20% of your content should be self-promotional, you’re going to need outside sources. Follow people who are awesome and relevant to your industry and share away!
If you’re doing the first 3, you’re off to a great start. Still, it’s important to showcase what your business has to offer.
When you post your take on local developments, share news from inside your company, and offer helpful tips, the personality of your company shines through. The content you create is all yours, you have total control over it, and it reveals your expertise like nothing else can. This one takes the most work, but it also offers the biggest returns.
Does all this sound overwhelming to you?
If it does, you’re not alone. Just take a look at your local competitors. If they’re covering all of these bases, they’re way ahead of the game. Now that you know about them, you can be, too! If you need a hand keeping your social media profiles updated, check out the totally affordable social media services we created just for local business owners like you.