Comparing Klaviyo vs Mailchimp was a difficult comparison to make, especially considering we here at BeeSmart use Mailchimp for our own marketing. But again, we’re not an ecommerce business.
Klaviyo and Mailchimp both have their own strengths and weaknesses—but which one is best suited for your business?
Although Mailchimp and Klaviyo are both wonderful tools in their own right, when you put them head-to-head there’s just no beating Klaviyo. It has an amazing segmentation engine that lets you target customers based on any criteria—sales data, cart abandonments, click behavior…you name it. Plus, thanks to its seamless Shopify integration, all your customer information will be automatically synced (so you won’t need to retype anything). Its automated flows are also the best on the market, which is perfect for creating order follow-ups or abandoned cart reminders. And if you sell on Facebook, Klaviyo has dynamic product ads that are far superior to Mailchimp’s shoppable posts feature.
If an ecommerce prospect or client asks us which software is better when looking at Klaviyo vs Mailchimp, we almost always tell them to go with Klaviyo.