Instagram Reels Tutorial

Today we will walk through the basics in this Instagram Reels tutorial for your business. It is kind of a hidden feature in Instagram. If you want to learn how to use Instagram Reels, watch my video below as I walk you through step by step. I’ll show you how to access this feature and even create a sample Instagram Reels for my own account.

Social media platforms are constantly evolving to compete with competitors. What is cool about Reels is it has that same feature that TikTok has where you can use audio from other people. The audio might be musicians, it might be artists it could even be original audio somebody else on Instagram creates. Reels allows other people to re-use these audio bits for the background music of your Reel.

Like Instagram Stories, with Reels you also have all these other things you can do to enhance the visuals.  You can pick a bunch of different types of effects, overlays, filters, text. It is like Stories but kicked up a notch.

After you pick your desired audio and effects, then you are ready to record.  Hold down the button to shoot your video and let go of the button when you are done.

Now you are ready to post.  Write your witty caption and decide if you would also like to share this to your feed.

As you are learning how to use this feature through this Instagram Reels tutorial, I would recommend you share your Reels to your feed. Once you share your Reels you will see it show up in your feed, but it also shows up in the explore feed. That is important to do because the cool thing about an explore feed is that people who don’t know about your brand or have never seen your business can discover your brand. The more people who use Reels the more explore feed views that you might get.

Reels can help you reach people who do not know about your brand. How is that so? First, it is a fun way to release different types of content.  Second, it is kind of new right now so more people are using it and the sooner you jump on it probably the more impact you will have. Finally, it gets you in front of people who do not know about your brand who are just kind of scrolling through the explore feed.

Reels is meant to compete with TikTok, so if you have been curious about TikTok but did not even get started on it – I would suggest you play around with Instagram Reels.

If you have any questions about how to use Instagram Reels just reach out to me or anybody on our team and we will be happy to help you out!