This is the part that I think is missed most frequently. You have to have a plan to continually communicate with your affiliates. We usually recommend setting up some type of email marketing program just for your affiliates. Use it to communicate things like ideas, new products, and special offers. We even suggest going as far as creating content for your affiliates to share. What we see so frequently is that an affiliate will sign up, but then if you don’t continually communicate with them, they will forget your brand. They will not put your brand on top priority.
You can also use social media. Engage with affiliates on social, and if they share information about your product, (if it makes sense) share that back to your own social accounts.
Finally, you want to make sure you thank your affiliates. I’ve even seen some companies create, for example, a Facebook group to kind of keep their affiliates all in one place. That really depends on what you’re doing. That’s not something we recommend for everybody, but it is one way you can communicate with them if you don’t want to go the email marketing route.
Those are some basic guidelines and rules around building a successful affiliate marketing experience. If you have any questions or any concerns, reach out to me, I’d be happy to discuss this with you and discuss what we’ve seen work and not work with some of our clients so that you can make better decisions and determining if an affiliate program is right for your company. Thanks.