What’s Actually Happening with Social Media?
Social media marketing is kind of like the Wild West, and you have to be prepared for anything. Between Facebook algorithm changes and the rise of video importance – it can be hard to tell what’s actually happening with social media marketing.
Sidebar: Scroll down for the picture story
Julie sings in this video around 1:10!
No matter what happens with the social networks, the following items have held true for the 10 years we’ve been in business.
- Always changing. The changes that happen each month are difficult to keep up with if you’re not in the industry.
- Frustrating. We’ve worked with HUNDREDS of small business owners. Social media had frustrated each and every one of them before they became our clients We work to eliminate most, if not all, of that frustration.
- Outsource it. It’s one of the first things to get off your plate. Let an expert, like us, keep up on constant changes, so you don’t have to worry about it. We keep things up-to-date for you. We also work hard to keep you aware of the most important changes that happen each month, through the Backstage Buzz newsletter.
- Still a great piece of your marketing plan. There’s no other way to get as much exposure, for the same investment level, than social media. What other type of marketing can consistently get your business in front of thousands of people each month, without requiring a lot of time from you, for a few hundred dollars?
Oh, and in case you’re wondering – this photo was taken as I prepared to take on a yellow jacket nest for my parents. It was 11pm, on a Wednesday, in July – hot, humid, and I’m covered from head to toe! I’m a lot of things, but I put being a good daughter at the top of the list.
I was ready for just about anything, and that’s how I also approach social media – ready for anything.
I’ve seen a lot since getting into the industry – at this point, nothing really shocks me, and I know the BeeSmart team can handle almost anything the networks may throw at us!