How to Follow Hashtags on Instagram


How to Follow Hashtags on Instagram

In less than 10 minutes, you can follow hashtags on Instagram.

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Why Follow Hashtags on Instagram?

There are a few reasons why you would follow hashtags on Instagram.


First, this action can help you find relevant conversations to engage in for your small business.

Second, when you follow hashtags on Instagram (as part of your Instagram marketing strategy), you can find influencers with whom you can develop a relationship.

Third, when you follow hashtags on Instagram, you’re curating content for yourself, making Instagram a better experience.

How Many Hashtags Should I Follow on Instagram?


With millions of possible hashtags, the choices can be overwhelming. Here are a few tips to help you choose.

Be VERY selective. There’s a ton of content out there. If you follow hashtags, but don’t find much of the conversation relevant, stop following that hashtag and find another to follow.

Start small. When you first start to follow hashtags on Instagram, we recommend starting small, following 2-3 relevant hashtags.

Get specific. When you search for hashtags, Instagram will tell you how many posts are out there with that hashtag. As of writing this blog, #entrepreneur was found in almost 28 million posts on Instagram. #entrepreneurial was found in 453,000 posts.

How to Follow Hashtags on Instagram

Here’s a step-by-step guide to follow hashtags on Instagram. Estimated time is 10 minutes or less, and it’s best to do this from a mobile device.

Step 1: Login to Instagram and go to the “search” icon on the bottom bar (click image to view full size).

Step 2: Search for a term. We searched for “entrepreneur” (click image to view full size).

Step 3: On the search results screen, tap on the “TAGS” heading. A list of hashtags will come up – select one you may want to follow (click image to view full size).

Step 4: On the next screen, you’ll see some posts for the hashtag you selected. You’ll also see how many posts have that hashtag in it, on Instagram. If you’d like to follow the hashtag you’re viewing, simply hit the blue “Follow” button (click image to view full size).

You can find more information about following hashtags on Instagram on the social network’s help pages. 

Once you follow a hashtag, some of that content will show up in your personal “feed”, on your Instagram homescreen. 

It’s also easy to unfollow a hashtag – when you follow hashtags on Instagram, it isn’t a permanent decision.

follow-hashtags-instagram-phoneWhy You Should Follow Hashtags on Instagram

There are many reasons why you should follow hashtags on Instagram. It helps you find relevant conversations around your industry, your marketplace, and your brand. It’s also a great way to generate content ideas for your own Instagram posts.

However, when you follow hashtags on Instagram, always think about how you’ll engage in those conversations, because…

FOLLOWING hashtags helps you find the people – potential partners & customers.

ENGAGING with the people you find helps you build beneficial business relationships. 

We hope this tutorial has been helpful to you on how to follow hashtags on Instagram! Please let us know if you have any questions.

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