How Cleanlots Cleaned Up with Facebook Video Ads
Brian Winch, Founder
Cleanlots
Client Snapshot
- Company: Cleanlots
- Location: Internet-based, USA target
- Number of Employees: 5
- Challenges:
- Time
- Knowledge
- Improving book sales
- Solutions:
- Postings
- Facebook Advertising
- Results:
- Increased website traffic
- Best sales month, to date
About Cleanlots
In 1981, Brian Winch started a business that provided litter clean up services to commercial property management companies. A few years ago, he decided he wanted to share his business model with as many people as possible, so he founded Cleanlots. Cleanlots is America’s simplest business model opportunity, and it’s all boiled down into Brian’s book, which shares all of Brian’s tips and tricks on setting up his original business.
We at BeeSmart Social Media have enjoyed working with Brian, learning about the Cleanlots business model, and helping to promote the book and business plan. We look forward to working with the Cleanlots team for years to come.
Social Media Services Provided to Cleanlots
- Posting to Facebook, Twitter, and Google Business Page
- Facebook video advertising
- Staying on top of current trends for e-comm and authors
- Promoting results of PR efforts to gain further traction online
Facebook Video Ads Results
Facebook Video Ads Help Create Sales Spike
- $5,836.35 in online book sales, partially from Facebook video ads
- Grew purchases to 73 books in January 2018
Cleanlots said this was their best month ever for sales!
Website Sales
Why Did the Facebook Video Ads Create Sales?
The ad created a spike in NEW, unique website visitors. This means there was a spike in individuals, who had never seen Cleanlots, visiting the website.
Unique Website Visitors Spike
Other Facebook Video Ads Results
The Facebook video ad we ran for Cleanlots in January 2018:
- Reached 5,309 targeted individuals
- Saw 316 engagements with the ad
- Sent 215 people to the Cleanlots website, leading to several purchases
All of the above results came from this Facebook video ad:
Facebook Video Ad
Cleanlots Behind the Scenes
Brian firmly believes in protecting the environment – he started a “green” business before it was cool. He would like for you to check out Keep America Beautiful to learn how you can help win the litter battle in your community. In his local community, Brian coached youth hockey for 12 seasons. He has raised funds for the special-needs school his son attended for 6 years, so that all the students could receive the support they needed to succeed in school. Brian has also been involved with Air Cadets.
When asked why he’s so generous with his time, Brian said, “You meet so many great people when you get involved, and get satisfaction knowing you’ve made a difference in someone’s life or community. That’s why I provide FREE support to anyone who buys my book, Cleanlots.”
