How Cleanlots Cleaned Up with Facebook Video Ads


How Cleanlots Cleaned Up with Facebook Video Ads

 “Julie has been entrusted with my social media presence for about 2 years. A couple of months ago, she recommended trying a small Facebook advertising campaign. I was skeptical as I had tried before myself without any success. She suggested making use of a video I had on my website. The traffic to my site has increased and my book sales have skyrocketed! Last month was my best month for sales ever!”

Brian Winch, Founder


Client Snapshot

  • Company: Cleanlots
  • Location: Internet-based, USA target
  • Number of Employees: 5
  • Challenges: 
    • Time
    • Knowledge
    • Improving book sales
  • Solutions: 
    • Postings
    • Facebook Advertising
  • Results:
    • Increased website traffic
    • Best sales month, to date

About Cleanlots

In 1981, Brian Winch started a business that provided litter clean up services to commercial property management companies. A few years ago, he decided he wanted to share his business model with as many people as possible, so he founded Cleanlots. Cleanlots is America’s simplest business model opportunity, and it’s all boiled down into Brian’s book, which shares all of Brian’s tips and tricks on setting up his original business.

We at BeeSmart Social Media have enjoyed working with Brian, learning about the Cleanlots business model, and helping to promote the book and business plan. We look forward to working with the Cleanlots team for years to come.


Social Media Services Provided to Cleanlots

  • Posting to Facebook, Twitter, and Google Business Page
  • Facebook video advertising
  • Staying on top of current trends for e-comm and authors
  • Promoting results of PR efforts to gain further traction online

Facebook Video Ads Results

Facebook Video Ads Help Create Sales Spike

  • $5,836.35 in online book sales, partially from Facebook video ads
  • Grew purchases to 73 books in January 2018

Cleanlots said this was their best month ever for sales!

Website Sales


Why Did the Facebook Video Ads Create Sales?

The ad created a spike in NEW, unique website visitors. This means there was a spike in individuals, who had never seen Cleanlots, visiting the website.

Unique Website Visitors Spike


Other Facebook Video Ads Results

The Facebook video ad we ran for Cleanlots in January 2018:

  • Reached 5,309 targeted individuals
  • Saw 316 engagements with the ad
  • Sent 215 people to the Cleanlots website, leading to several purchases

All of the above results came from this Facebook video ad:

Facebook Video Ad


Cleanlots Behind the Scenes

Brian firmly believes in protecting the environment – he started a “green” business before it was cool. He would like for you to check out Keep America Beautiful  to learn how you can help win the litter battle in your community. In his local community, Brian coached youth hockey for 12 seasons. He has raised funds for the special-needs school his son attended for 6 years, so that all the students could receive the support they needed to succeed in school. Brian has also been involved with Air Cadets.

When asked why he’s so generous with his time, Brian said, “You meet so many great people when you get involved, and get satisfaction knowing you’ve made a difference in someone’s life or community.  That’s why I provide FREE support to anyone who buys my book, Cleanlots.”

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