Facebook Page Views – What You Need to Know
Facebook Page Views – What Are They?
Facebook Page Views are the number of times your Facebook Page has been viewed. It counts views by people who are logged into Facebook, as well as those who are not logged into Facebook.
In other words, Facebook Page Views measure how many people have visited, and viewed, your Facebook Page.
Why Are Facebook Page Views Important?
Facebook Page Views are important because they represent individuals who are very interested in your business.
These individuals, counted in Facebook Page Views, took the time to go to your actual Facebook Page. They didn’t just see a post or an ad from you business in their personal Facebook newsfeed, and only like or comment on it.
They saw the content from you company, and clicked-through to your Facebook Page.
This represents a higher level of interest. Facebook Page Views measure people who are thinking, “Wow, that’s an interesting piece of content from this [your] company. I’m going to take time, right now, to learn more about this business .” Instead of simply liking or commenting on the post, these page viewers took the time to clicked-through to look at your Facebook Page.
Many small business owners launch a social media marketing program to increase interest in their business, and to show up with a well-rounded online presence.
Increases in Facebook Page Views means more people are coming to your Facebook Page for information because they’re interested in learning more about your business.
Increases in Facebook Page Views also indicate growth in your online visibility.
Finally, increases in Facebook Page Views tell Facebook your Page is relevant, which can help your overall visibility on Facebook.
Where Can I See My Facebook Page Views?
If you’re a BeeSmart Social Media client, and Facebook is one of the networks included in your plan, you can see your Facebook Views on your customized social analytics dashboard.
How to Review Your Facebook Page Views
Step 1: Log into, or go to your private URL link, to access your social analytics dashboard. Then, Scroll to the Facebook section.
Step 2: Look for the first box in the Facebook section, labeled, “Facebook Overview.” It’s the top, left box in this section.
Step 3: The second number from the left, at the top of this box, shows your Facebook Page Views.
What Do Facebook Page Views Mean for My Business?
The more Facebook Page Views, the more visibility your company has online. It also indicates the viewers have a “next level” of interest in your small business.
How Can I Increase Our Facebook Page Views?
First, make sure your website links to your Facebook Page. It’s a simple step, but often overlooked. This makes it really easy for people who visit your small business website to visit your Facebook Page, thereby increasing Facebook Page Views.
Next, make a video and upload it. Uploaded videos on Facebook get more views, are more engaging, and get more people to the next-level of interest in your business. All this leads to more Facebook Page Views.
Caution: This is NOT the same as Facebook Live videos. We’re not the biggest fans of live videos for companies on Facebook. There are a few reasons, but mainly, we haven’t seen the same, positive results as uploaded videos for small businesses.
Another way to increase your Facebook Page Views is to share some of your Facebook Page posts to your personal profile. Your Facebook Friends will see these posts. If you’re like most people, your personal Facebook friends are some of your biggest fans. They’re more likely to see the post, and then actually go to your Facebook Page and look at other content.
Have Other Questions?
There are many ways to increase your Facebook Page Views beyond the above. Reach out to us if you’d like to discuss other possibilities, or if you have other questions about your Facebook Page Views. We’re here to help!