Facebook Groups – Are They Worth It?
Facebook Groups & Your Small Business
If you’ve been on Facebook for any amount of time, you’ve likely been invited to Facebook groups.
Facebook groups can be a fairly active community on the social network, and they hold a big opportunity for small businesses.
Why Are Facebook Groups Important?
Facebook groups have grown in importance, especially to small businesses, because of the recent Facebook algorithm changes.
Working within Facebook groups can help small businesses:
- Reach more people than only posting to Facebook pages.
- Achieve better engagement levels with the content.
- Lead to others learning more about the small business.
- Provide a value-added feature for existing customers.
- Do market research.
But what’s the main reason small business owners need to consider using Facebook groups in their marketing?
It’s one of the best places to start a dialogue on Facebook.
Who Do Facebook Groups Work Well For?
Facebook groups work well for small businesses where conversation and education are a big piece of how, and what, they sell. Also, businesses where the business owner is the face of the service/product do well in Facebook groups.
Brand and location-based spin-offs, like a Mac support group, or a Town-centered group, are usually very active communities, as well.
We’ve seen Facebook groups work well with the following (this is not an exhaustive list):
- Business Coaches
- Life Coaches
- Health & Wellness small businesses
Takeaway: If your business thrives on conversations and networking, don’t overlook Facebook groups.
How Can I Maximize Facebook Groups?
First, you need to have a Facebook personal profile, and you need to know that you engage in Facebook groups as YOU, not as a business or brand.
There are two ways to use Facebook groups for small business – you can join existing groups and converse, and/or you can start your own group.
Joining Facebook Groups
When joining Facebook groups for small business, focus on networking, not promoting. To find a good Facebook group to join, first you’ll need to know your target audience, and then find groups where they hang out. Look for industries, location, topics, or any other way you usually find your target audience for networking opportunities.
Join those groups, and engage in the relevant conversations. Private groups tend to be better, but some public groups are great, particularly location-based, public groups.
Starting a Facebook Group
Starting a Facebook Group is a much bigger commitment, but it also has the potential to reap much bigger rewards. When you start a Facebook group, you are in charge of content and moderation. With time, others will generate content and posts, and you can assign admins to help you with the group’s upkeep.
Initially, though, it’s all you.
If starting a Facebook group sounds like something you’d like to explore, here are a few questions that will help guide the process.
- Why are you starting this Facebook Group? What outcomes would you like to see?
- What content will you post? Keep your audience in mind here, and no, it cannot be only about your product or service.
- How will you prevent others from spamming your group?
- Will you let others post to the group? If you do the work up-front to screen members and you set clear rules, letting others post content to the group can be an excellent way to take the burden off your shoulders.
- What would cause you to remove someone from the Facebook group?
- Will the group be open to the public (anyone can join), private (request to join), or secret (join by invitation of existing members only)?
There are no right or wrong answers to the above questions, and it really depends on the objectives of the Facebook group. Here’s an example of a private Facebook Group that generates conversation and interest.
Have Other Questions about Facebook Groups?
If you have any other questions about Facebook groups, reach out! We’re here to answer them, and help you make the most of the social network.