Influencer marketing benefits for Crayola PlaySand included an increase in in-store sales during the height of a worldwide pandemic. Our influencer marketing for product brands services helped us exceed Crayola’s expectations.
7% Sales GrowthIn-store sales were increased by 7% when comparing to the prior year's numbers.
Crayola PlaySand’s marketing director said, “BeeSmart delivered an influencer marketing campaign that exceeded our expectations. We will work with BeeSmart Social Media on future influencer marketing campaigns, and would highly recommend them to any consumer product company.”
Award-Winning WorkWe knew our client would experience influencer marketing benefits, and we hoped those we shared it with would also see it.
2020 w3 Award Winner
They did see the influencer marketing benefits. Our Crayola PlaySand campaign won a Silver w3 Award in 2020.
Outshined Other Marketing AgenciesIt was clear we could improve on what past agencies had done for Crayola PlaySand, and the client agreed.
“We’ve worked with marketing agencies in the past for influencer marketing, but BeeSmart outshined them completely. They were flexible to work with, and I was blown away with their professionalism and the quality of work they produced.”
Project Brief for Influencer Marketing Benefits Seen By Client
How does a retail brand sold almost exclusively in-stores experience influencer marketing benefits? With strategy, outreach to the right influencers, and a great team managing the whole process. In 2020, Crayola PlaySand came to us after experiencing lackluster results from other marketing agencies. We were excited to work with a recognizable brand, and the results we helped produced were remarkable.
Driving in-store purchases during a pandemic
Finding ideal influencers
Ensuring brand voice in content
Shipping and logistic challenges
Focus on influencer marketing benefits
Content guidance for influencers
Strategies to overcome Covid-19 challenges
“We will work with BeeSmart Social Media on future influencer marketing campaigns, and would highly recommend them to any consumer product company considering influencer marketing campaigns for their brand.” Natalie King, Marketing Director
Skills Needed to Gain Influencer Marketing Benefits
BeeSmart relied on several strategies for the influencer marketing benefits Crayola PlaySand experienced during this campaign. We relied on strategy, Instagram expertise, and content strategy. From the start, we worked towards finding influencers who could authentically represent our client’s brand while also raising brand awareness. The end-goal was to increase in-store sales, and that’s exactly what happened. Even in the Spring and Summer of 2020, our client experienced revenue growth because of the influencer marketing benefits drove consumers into stores to buy the product.
Crayola PlaySand’s Perspective
“BeeSmart Social Media delivered an influencer marketing campaign for Crayola PlaySand that exceeded our expectations. We’ve worked with marketing agencies in the past for influencer marketing, but BeeSmart outshined them completely. We were faced with many unique challenges for the 2020 campaign, including Covid-19 and distribution issues. The BeeSmart team, especially Eileen, was quick to come up with a solution to address any concern. They were flexible to work with, and I was blown away with their professionalism and the quality of work they produced. Even with the unexpected challenges, sales were up 7% from the prior year, and we know BeeSmart’s work greatly contributed to that success. We will work with BeeSmart Social Media on future influencer marketing campaigns, and would highly recommend them to any consumer product company considering influencer marketing campaigns for their brand.” ~ Natalie King, Marketing Director
Working with Crayola PlaySand has been a great experience for the BeeSmart team. While we know influencer marketing benefits ecommerce companies, we saw a similar benefit to this consumer-product brand. We focused on driving in-store traffic to increase sales for our client, and they were happy to report a 7% increase in revenue. The results were so good that we won a w3 Award for our work on the 2020 campaign. In a year where we faced challenges never faced before, we helped our client’s consumer-product brand not only survive, but thrive. We were able to help our client find that perfect blend of ideal influencers, great photography, on-brand messaging, and timing. We look forward to working with Crayola PlaySand in the future.
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