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The question I get asked more than any other question is, how can I use social media and social media marketing to grow my company? Well, here are some realities about using social media for sales and lead generation. First things...

At BeeSmart we offer a service called cross-media promotion. But what is that? Well, cross-media promotion basically takes a client's content and helps them promote their company across a variety of media outlets. So, it could be social media, it...

Twitter is one of the best marketing tools for small businesses. It’s so effective that 93% of people who follow a small business on Twitter plan to purchase from them.

Sounds great, so why not just jump in? Well, you should. But, you also need a few strategies for getting the most out of Twitter for your company. Whether you’re new to Twitter or are looking for ways to amp up your Twitter presence, these five strategies will help you get noticed.

It’s been about a month since Twitter began allowing people to receive Direct Messages (DMs) from any of their followers. In the past, you could only receive a DM from a follower if you followed them back. So, how has...

140 Characters of Holiday Cheer! Twitter provides many opportunities in terms of holiday marketing for brands. Last week we discussed Facebook holiday marketing tips, and now we’re moving on to Twitter. Here are a few ideas to market your brand’s...

Using Twitter as a small business requires a different mindset than using it as an individual. For one thing, your goals are entirely different. Before, as a private person, you were just goofing around, using Twitter for entertainment and friendship,...

Using Twitter as a small business requires a different mindset than using it as an individual. For one thing, your goals are entirely different. Before, as a private person, you were just goofing around, using Twitter for entertainment and friendship,...

Your audience on LinkedIn, Twitter, and Facebook represent different groups of people.  Therefore, your marketing message for each group should be different.  Let’s say you own a management consulting company, and you primarily work with C-level executives.  On LinkedIn, you’ll...