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Social Media ROI

Unfortunately, the term “social media guru” has taken on a negative connotation. Like with any hot commodity, there are always those looking to take advantage of a boom, looking to position themselves as experts without having the real chops to...

[vc_row][vc_column][vc_column_text]Have you ever been told that social media sales can grow your business? The reality is, social media sales isn't something that really happens. Let me explain...

[vc_row][vc_column][vc_column_text]Have you ever been to a panel discussion or workshop about social media marketing? If you're a small business owner, it's very likely you have been in the audience, listening to a social media expert. Two incorrectly-made assumptions, formed by experts...

[vc_row][vc_column][vc_column_text]We have the answer for how to achieve social media marketing ROI. It’s a simple formula. Are you ready for it? Here it is: Interesting, Relevant, Recurring Content + Engagement with Others = Social Media Marketing ROI Not what you expected? Let’s...

Businesses often wonder the best way to engage with your following on social media.  While there are many different types of content they can post on social media, asking questions proves successful almost every time. Most businesses have an FAQ...

In general, social media ROI is an elusive number as a stand-alone revenue driver.  If you’re posting content, engaging with followers, and creating interesting conversation, you’re probably experiencing some ROI from that effort.  But measuring the exact number is difficult. ...

It is difficult to measure direct sales revenue from social media.  If you offer a discount that people can only get on your Facebook Page, or send a link from your social media to a purchase ready page on your...