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Advice & Opinion

Wait, what? Surprisingly, I hear this objection/stall/denial quite frequently. I’m not sure why company decision makers say this. Note to self, I need to ask why when this comes up in conversation. I do not push it though, because from...

[vc_row][vc_column][vc_column_text]Last time we talked about what a hashtag is used for and how everyday Tweeters can use them. This time, we’re going to go a little deeper and talk about how you can use them for your business or brand. ...

[vc_row][vc_column][vc_column_text]We’ve all heard the acronym KISS, which stands for keep it simple, stupid, when it comes to marketing. KISS is especially applicable to social media marketing for your company. To help you KISS your social media marketing, here are a...

We all know of the Budweiser Clydesdale horses from their Super Bowl TV commercials. They’re kind of an American Icon. I was discussing with a friend how the horses travel across the country. We determined that they must have predetermined...

I’m officially hooked on The Hunger Games. I saw the movie first, and I’m now finishing up the 3rd book. The books are awesome by the way, if you were wondering. I’m often asked what I think about new social...

Don’t think, just pick one - Krispy Kreme or Dunkin’ Donuts? It probably is an easy choice because, based on my scientific research (which consisted of calling/emailing friends and family), the choice likely rolls off your tongue almost as easily as...

Do you treat your social media like the iconic haircut – The Mullet? Business in the front, party in the back! The Mullet is really two haircuts on one person. One person trying to pull off both looks, at the...

Yes, social media CAN validate your business.  It’s similar to how a website validates your business.  It’s another arm of your online presence.  Many consumers expect companies to have a social media presence.  We’re not just talking about the big...

I am amazed when business owners share this thought with me. Of course social media is a waste of time, if you don't have a strategy.  If you don't plan.  And if you don't have an end goal in mind.  But...