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Advice & Opinion

Unfortunately, the term “social media guru” has taken on a negative connotation. Like with any hot commodity, there are always those looking to take advantage of a boom, looking to position themselves as experts without having the real chops to...

[vc_row][vc_column][vc_column_text]Have you ever been to a panel discussion or workshop about social media marketing? If you're a small business owner, it's very likely you have been in the audience, listening to a social media expert. Two incorrectly-made assumptions, formed by experts...

[vc_row][vc_column][vc_column_text] Facebook Algorithm Changes and Your Business In January 2018, Facebook algorithm changes made waves among the small business community. We've received many questions about the change, so we want to share our thoughts on what  impact the Facebook algorithm changes may...

[vc_row][vc_column][vc_column_text]Lots of local business owners ask why a plumber, contractor, or electrician would spend time on social media. That’s easy. It’s because so many home-service providers don’t think there’s any reason for them to be on social media! If your business...

Here's the secret to annoying social media for entrepreneurs and tiny businesses. Post exclusively, and repeatedly, about your business. It's that simple! Now, any company can offer annoying social media to its single-digit followers. Seriously, folks, aren't we past this? No. No, we are...

[vc_row][vc_column][vc_column_text]In the first blog of this series, we discussed how following social media best practices, in regards to posting times, can actually decrease your small business effectiveness on social media. In this blog, we'll discuss social media best practices that cause...

[vc_row][vc_column][vc_column_text]Social media advice pops up everywhere. Many studies, blogs, and webinars provide this social media advice to solopreneurs on how to best use social media for business. This information usually come from reliable and trustworthy sources. Information found in these studies,...

Have you ever made an assumption about someone, or something? Most people make assumptions from time to time. Try as we might, once a preconceived impression gets into our minds, that idea becomes difficult to change. In the world of social...

Social media marketing requires planning. A strong strategy, engaging brand message, and great content produce successful social media campaigns. Planning great content takes time, energy, and a fair amount of polish. Adding keywords, a snappy title to a blog post,...