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Social media marketing cannot be a stand-alone marketing vehicle anymore. It really needs to be a part of your other marketing initiatives. Our clients at BeeSmart use social media in two ways. The first way is as the start and...

Social media's role has really evolved over the last few years for marketing a brand. At BeeSmart, we really use social media in two ways. The first way is to start and end a bigger marketing campaign. When we do...

Do you want your target audience to know how awesome your brand is? Of course you do. Every brand wants that. One of the secrets to getting that done is to get third parties involved in your marketing efforts. [embed]https://youtu.be/bXL3BGJW7Ec[/embed] Who is...

Here at BeeSmart, we take our clients through a three-step process, moving their brand from known to remembered to respected. But how do we do that? Well, the first step is we have to know where our client is on...

Unfortunately, the term “social media guru” has taken on a negative connotation. Like with any hot commodity, there are always those looking to take advantage of a boom, looking to position themselves as experts without having the real chops to...

In 2017, 81% of Americans had at least one social media profile, and spent an average of 116 minutes per day using social media accounts. What this means for you as a business is that an effective social media marketing...

Today, having a strong digital marketing strategy usually means a heavy reliance on social media. After all, social media is the perfect vehicle for increasing brand awareness, generating engagement and earning the trust of consumers. The questions about social media...

We've written several blogs so far this year, and it's likely you haven't seen some of them yet! In case you missed it, here are a few of our other blogs that are worth checking out. Even if you've read...

What if there were a way to put your e-commerce brand in front of 5 million people every day, and it just happened that these people were also trend seeking, so they loved the idea of exploring new products and...