5 Instagram Statistics You Need to Know
In 2017, 81% of Americans had at least one social media profile, and spent an average of 116 minutes per day using social media accounts. What this means for you as a business is that an effective social media marketing strategy can help broaden your customer base, increase sales, and popularize your brand.
Instagram is the 4th most popular social media platform, with over 800 million users. Because of its size, Instagram is an exceptional marketing tool if used properly, and can turn a small local company into an internationally popular powerhouse with adoring fans worldwide. Instagram makes it easier for smaller businesses to compete with larger corporations, improves brand awareness, and gives people an opportunity to build a personal relationship with your company.
What’s more, many people link their profiles on other social media sites to their Instagram page, which gives you an even larger audience if and/or when they share your Instagram posts there.
Here are 5 truly compelling Instagram marketing statistics to keep in mind as you begin to capitalize on the power of images to up the ante on your digital marketing efforts.
1. 80% of All Instagram Users Follow at Least One Business
71% of American businesses use Instagram, 80% of all Instagram users follow at least one business there, and an astounding 30% of Instagram users have purchased a product from a company that they discovered on the site.
So, not only can companies reach a massive audience on Instagram but people will interact with their business profiles regularly, which translates into leads and ultimately sales.
Business profiles are also more advanced than personal profiles, and come standard with analytics built in, which can help you identify who your target audience is, as well as how they are interacting with your posts, so that you can optimize your images and messaging accordingly.
2. Products Are Featured in 65% of the Best Performing Instagram Posts
Unlike other social media platforms, the highest rated content on Instagram consists of posts that advertise products and services. Just remember to devote most of your content to educating and engaging with followers instead of hitting them over the head with an overwhelming amount of advertisements and marketing messages.
3. 59% of People Between the Ages of 18 and 29 Use Instagram
If you’re targeting a younger audience, Instagram is the perfect place to reach Generation Z and Millennials.
4. Instagram’s Engagement Rate Is 4.21% per Follower
Users on Instagram are far more inclined to interact with content than on other social networks. In fact, Instagram’s per follower engagement rate is 58 times higher than Facebook.
5. 60% of Instagram Users Find Out about New Products on Instagram
Many Instagram users admit to learning about a new product or service for the first time through a post they saw on Instagram. Not only does Instagram immediately provide your company with a huge audience, but it succeeds in helping you get your message out quickly. People remember products they see on Instagram, and share things they like with their own friends and followers, which expands your reach in ways that simply weren’t possible several years ago.
“Things like influencer marketing and referral marketing work on social platforms like Instagram because there is a level of trust involved. For instance, an influencer isn’t going to share a product that they aren’t excited about, just as a friend isn’t going to refer you to something they aren’t happy with. Therefore, these sort of recommendations increases a brand’s trust. This trust is what helps brands earn high-quality word of mouth”, says Megan Mosley from Referral Rock.
A successful social media strategy can help raise awareness of your brand, your products and services, and your business. If you need help with building out your social media presence, particularly on Instagram, contact the social media experts at BeeSmart Social Media. We have extensive experience in planning and managing a wide variety of social media marketing campaigns, and look forward to assisting you with yours.